EuroNASCAR partners with iRacing to bring its stock cars to the sim racing platform, opening the door for future esports tournaments and expanding the championship’s digital footprint.
EuroNASCAR has officially partnered with iRacing, bringing the European stock car series into one of the world’s leading sim racing platforms. The collaboration will see EuroNASCAR vehicles digitally recreated for a future content update, allowing sim racers worldwide to experience the unique performance and appeal of the championship’s cars.
As part of the agreement, iRacing will become an official partner of EuroNASCAR, with its branding featured on all competing vehicles in the real-world series. This move deepens iRacing’s long-standing ties with NASCAR, expanding the virtual motorsport brand’s reach into the European arm of stock car racing.
The announcement signals a significant step forward in the digital evolution of EuroNASCAR. While there are currently no concrete plans for an official EuroNASCAR esports league, this integration with iRacing lays the groundwork for future sim racing competitions. iRacing, known for hosting prestigious events like the eNASCAR Coca-Cola iRacing Series, now in its 16th season with a $500,000 prize pool, has a proven track record in the esports space. Its experience and infrastructure make it a prime candidate to help develop EuroNASCAR’s competitive gaming presence should the series pursue it.
Tony Gardner, President of iRacing, expressed enthusiasm for the partnership, highlighting the alignment with the platform’s goals:
“We have a long and deep relationship with NASCAR, and we are excited to extend our partnership to the NASCAR Euro Series. The iRacing community has been following the NASCAR Euro Series with great interest.”
Gardner also pointed out a real-world crossover story that illustrates the synergy between sim racing and traditional motorsport. One of iRacing’s professional esports drivers, Garrett Lowe, recently made the leap from virtual racing to real-world competition in the EuroNASCAR series, a testament to the platform’s growing influence in motorsports talent development.
With iRacing currently working on high-fidelity digital recreations of EuroNASCAR vehicles, players can expect accurate handling, authentic sound design, and competitive online environments once the cars are added in a future update. The addition will expand iRacing’s already extensive catalog of licensed vehicles and circuits, which includes partnerships with the FIA F4 Esports Global Championship and the Skip Barber Formula iRacing Series.
This partnership not only solidifies iRacing’s position as a dominant force in the sim racing world but also presents a new frontier for EuroNASCAR to engage with younger, digitally native audiences. Whether or not EuroNASCAR officially dives into the esports arena, the tools are now in place for it to do so, and with a passionate community ready to race.
As sim racing continues to blend with real-world motorsports, collaborations like this one are transforming how fans and drivers interact with racing at all levels.
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