HONOR returns as the Official Smartphone Partner for the Esports World Cup 2025, powering mobile esports competitions with its AI-driven devices, including games like PUBG Mobile and Honor of Kings.
The Esports World Cup Foundation (EWCF) has officially renewed its partnership with global smartphone brand HONOR, naming it the Official Smartphone Partner for the Esports World Cup 2025. Building on the success of their initial collaboration during last year’s inaugural event, HONOR will once again provide cutting-edge mobile devices for the tournament’s major mobile esports competitions.
At the heart of this renewed partnership is the HONOR Magic7Pro, which will be used in high-stakes tournaments for Honor of Kings, PUBG Mobile, Mobile Legends: Bang Bang, and Free Fire. These titles represent some of the most popular and competitive mobile games in the world, and players will now benefit from HONOR’s advanced AI-powered features designed to optimize gaming performance across graphics rendering, system management, and battery efficiency.
According to the official announcement, the 2025 partnership is a continuation of a broader strategy by HONOR to strengthen its presence in the global mobile gaming and esports ecosystem. Dr. Rui Guo, Group CMO of HONOR Device Co., Ltd., commented on the renewed partnership:
“HONOR is very pleased to join forces with the Esports World Cup and provide the official smartphone for its mobile competitions. As a brand dedicated to its consumers, HONOR strives to offer products that provide a superior experience and elevated performance, particularly among gamers. Our technology enables players to push their limits and achieve new heights in their gaming journey.”
HONOR’s investment in mobile esports is no surprise. The brand has established a strong foothold in regions where mobile gaming thrives, particularly in Asia. At the end of 2024, HONOR even launched its new Honor GT phone line alongside a marketing campaign featuring Honor of Kings professional player Yinuo, further solidifying its appeal among competitive gamers.
Initially a subsidiary of Huawei, HONOR was acquired in 2020 by Shenzhen Zhixin New Information Technology, a company backed by the Shenzhen government. Since then, the brand has expanded beyond smartphones into tablets, wearables, PCs, and proprietary software, all designed with performance and user experience in mind.
The Esports World Cup 2025 is set to kick off next week with support from several major global brands, including PepsiCo, Lenovo Legion, Amazon Ads, Saudi Telecom Company (stc Group), Sony, and OBSBOT. HONOR’s presence among this lineup reinforces its commitment to gaming and its position as a key technology partner in one of the largest esports events in the world.
As mobile gaming continues to dominate competitive esports, the collaboration between HONOR and EWCF ensures that players will have access to some of the most advanced smartphone technology available, empowering them to compete at the highest level with the best tools in hand.
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