The Milk Cup 2025 LAN Finals, the largest women’s Fortnite tournament with a $300,000 prize pool, heads to TwitchCon San Diego, breaking barriers and boosting visibility for women in esports.
The Milk Cup, the largest women’s Fortnite tournament to date, is set to make its biggest splash yet at TwitchCon San Diego 2025 this October. Featuring a $300,000 prize pool and 50 qualifying duos, the event promises to be a landmark moment for women in competitive gaming, providing a unique platform to showcase emerging talent while breaking down traditional barriers.
Unlike many esports events where travel costs often pose challenges for competitors, The Milk Cup is removing financial obstacles by covering travel and accommodation expenses for all LAN finalists. This inclusive approach ensures that women from diverse backgrounds can compete on an even footing, amplifying the tournament’s commitment to accessibility.
The tournament’s collaboration with Twitch, one of the largest streaming platforms globally, marks a major milestone in visibility. Twitch’s partnership promises to expand the audience for The Milk Cup and highlights the increasing recognition of women’s esports events within the broader gaming community.
“We’re thrilled to partner with Twitch to bring The Milk Cup’s much-anticipated LAN Finals to TwitchCon,” said Jen Grubb, Senior Marketing Manager at MilkPEP. “This partnership allows us to continue providing never-before-seen opportunities in women’s esports, highlight emerging talent, and connect directly with those shaping the future of competitive gaming.”
The Milk Cup was created by an all-women team at Raidiant, developed in collaboration with popular Fortnite streamer ThePeachCobbler and Women of the eRena. Its purpose is to address the long-standing challenges women face in accessing professional gaming opportunities. The tournament also introduced the Milk Cup Academy, a supportive initiative designed to help new competitors build skills and confidence, further fostering the growth of women in esports.
Despite its positive impact, The Milk Cup has faced some criticism, particularly over its branding and the necessity of women-only events. Some fans found the milk-focused name awkward or overly commercial. Yet supporters argue that women-only tournaments are essential in combating the historic underrepresentation of women in esports, offering a welcoming environment and valuable stepping stones into competitive scenes traditionally dominated by men.
The Milk Cup’s 2024 LAN Finals, held at LA Comic Con, already set records with a $250,000 prize pool and over 7 million viewers across platforms. It peaked at over 57,000 concurrent viewers on Twitch and logged more than 270,000 hours watched, according to Esports Charts. With the new Twitch partnership for 2025, these figures are expected to grow even further.
“TwitchCon is where our community comes to life,” said Rachel Delphin, Twitch Chief Marketing Officer. “We’re excited to welcome Gonna Need Milk and The Milk Cup to TwitchCon 2025, an event that not only celebrates and uplifts women in gaming but creates unforgettable, entertaining experiences.”
As The Milk Cup continues to evolve, it is increasingly recognized as a vital platform for the next generation of women gamers. With a larger prize pool, heightened visibility, and a prestigious new home at TwitchCon, the tournament is poised to make history and inspire countless aspiring female esports athletes.
Fans can look forward to an even bigger, more impactful event this October, as The Milk Cup breaks new ground and continues to champion diversity and inclusion in competitive gaming.
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